Design Inspiration

The Best Bakery Websites of 2022

April 13, 2021

A roundup of some of our favorite bakery websites.

When it comes to running a food business, bakeries have a built-in marketing advantage: the aroma of freshly baked bread and sweet treats wafting from storefronts. In today's world, however, bakeries also need to tease peoples' senses from afar — on smartphones, computers and other devices they use to discover new restaurants.

Learn how 12 notable bakeries use food photography, branding, illustrative design and compelling storytelling to create websites that draw in guests.

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Lost Larson

Chicago, IL | lostlarson.com

Specializing in long fermentation baking, Lost Larson in Chicago, IL, is a bakery rooted in traditional craftsmanship. To counter its old-world production, its website uses a minimalist and clean design that relies on unique illustrations for a modern and approachable aesthetic. In addition to introducing guests to its business and core values, the website drives revenue across two locations with BentoBox Online Ordering. Taking it a step further, each location’s online store is well-branded and includes high-quality food photography that captivates guests.

Little Tart Bakeshop

Atlanta, GA | littletartatl.com

Since starting as a farmers market-only business in 2010, Little Tart Bakeshop in Atlanta, GA, has grown to include three storefronts (while still maintaining its farmers market presence). With multiple locations for guests to choose from, it’s key that the homepage of its website immediately highlights where guests can find its “French-inspired, Southern-inflected” pastries. With bold colors, animated “shop now” buttons and an Instagram gallery, this modern website lends personality to the brand while showcasing up-to-date offerings and bakery news.

The Fox in the Snow

Columbus, OH | foxinthesnow.com

The first thing guests see on The Fox in the Snow’s website is high-resolution photography that entices them with beautiful, warm and inviting visuals. The Columbus, OH, bakery and coffee shop is known for its rustic-style baked goods and maintains its down-to-earth vibe with simple content and easy-to-navigate design. Since the bakery has three locations, its website drives additional revenue with digital gift cards that guests can purchase online and redeem at any location.

Sugargoat

Chicago, IL | sugargoatsweets.com

The moment guests land on Sugargoat’s website, they know the bakery is all about fun. Part of Stephanie Izard’s Boka Restaurant Group in Chicago, IL, the bakery immediately greets web visitors with its tagline: “sweets for the kid in you.” True to that ethos, the website is bright and youthful, with electric food photography throughout. It also uses BentoBox Pre-Order & Catering to increase online sales and contactless ordering for custom cakes.

Friends & Family

Los Angeles, CA | friendsandfamilyla.com

Friends & Family is a seasonal cafe and marketplace in Los Angeles, CA. Founded by a pair of industry veterans, pastry chef/baker Roxana Jullapat and chef Daniel Mattern, the cafe is dedicated to locally sourced artisan food. As the name suggests, Friends & Family has an inviting air about it, which the site reflects with warm orange accents. Site visitors can browse menus, inquire about catering or purchase Jullapat's cookbook, "Mother Grains," through the online merchandise store.

Back Door Donuts

Oak Bluffs, MA | backdoordonuts.com

After starting behind a nondescript purple door in the parking lot of a supermarket, Back Door Donuts has grown into a two-in-one bakery for the residents of Oak Bluffs, MA. Honoring its humble beginnings, its website captures site visitors’ attention with a fun, illustration-heavy style that highlights its signature color: purple. Having relocated to a building that has housed bakeries since 1948, Back Door Donuts’ website uses creative storytelling to connect its new business operations to the rich history of its predecessors.

Sugared & Spiced

Edmonton, AB (Canada) | sugaredandspiced.ca

Sugared & Spiced in Alberta, Canada, proves that a homey and cozy website can still be modern. The website establishes the unique relationship between baker and guest, using the FAQ and Our Story pages to introduce Sugared & Spiced to the community. On top of that, the website serves as a revenue driver, using Pre-Order & Catering, digital gift cards and a merchandise store for club subscriptions.

Mochi Joy

Noblesville, IN | mochijoydonuts.com

Mochi Joy’s website has a distinct vibe: sprinkle backgrounds, purple tie-dye overlays and a whimsical mochi donut mascot. Its donuts are especially photogenic, and because of that its website relies far more on visuals than copy. After all, a picture speaks a thousand words. The Noblesville, IN, donut shop also drives revenue on its website with BentoBox Online Ordering and digital gift cards.

She Wolf Bakery

New York, NY | shewolfbakery.com

She Wolf Bakery sells a variety of natural levain breads at nine NYC greenmarkets. To keep guests up-to-date with accurate information on available breads and its market schedule, its website employs a clean and informative layout. Additionally, the website uses overlay alerts that pop up or appear on the header of the homepage to provide important information like job postings and giveaways. This ensures priority messages get extra visibility.

Jane

San Francisco, CA | itsjane.com

Instead of words, Jane’s website welcomes guests with a collage of hi-res photography that clearly states the bakery’s vibe. With Jane’s five locations in San Francisco, CA, the website uses a dropdown menu to help guests find the location closest to them. Each location's page features its own hero visuals, which gives each location an independent brand under the Jane umbrella — but they're all tied together by the unique pennant flag logo seen across the site.

Hell Yeah Gluten Free

Atlanta, GA | hellyeahglutenfree.com

a box filled with different types of food on a table

Hell Yeah Gluten Free immediately introduces site visitors to its gluten-free style with a variety of food photography. Its fun and vibrant site is approachable and down-to-earth, proving that gluten-free baked goods are just as cool as classic baked goods. (If you go on a Saturday, expect a line around the block.) The Atlanta, GA, bakery also offers custom-designed cakes, which are artfully displayed on its website with a cake gallery.

Beauty’s Bagel Shop

Oakland, CA | beautysbagelshop.com

Beauty’s Bagel Shop has been serving its traditional kettle-boiled bagels to Oakland, CA, since 2009. In 2020, it became part of Wise Sons Jewish Delicatessen — another BentoBox customer. With its penny tile background, whimsical bagel illustrations and deli typography, Beauty’s website catches guests' attention immediately, fitting in well with Wise Sons’ brand.