Design Inspiration
The Best Pizza Restaurant Websites of 2022
February 22, 2022
A roundup of pizzerias with beautiful, revenue-driving websites.
Whether it’s stopping for a quick slice or gathering over a large pie, everyone has their favorite pizza joint in town. Pizza businesses are so commonplace that there are more than 75,000 pizza businesses throughout the United States, 53% of which are independently owned and operated.
In today’s world, a powerful online presence is crucial for helping restaurants rise above the local competition — and pizzerias are no exception. Learn how these pizza restaurants are using websites to stand out online, drive digital revenue and scale their businesses.
RESOURCE
12 Essential Elements of a Restaurant Website
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New York City Pizza
New York City Pizza operates five locations in South Carolina's low country. Its website has a strong, refined hero image that presents it as an upscale Italian dining experience. However, this website is more than just a branding tool; it's also a serious revenue driver. With BentoBox online ordering, the business drives more than $100,000 in pickup and delivery sales per month. Click here to learn more about their success.
Vittoria Pizzeria
Vittoria Pizzeria is truly one of a kind. Operating out of a converted shipping container — a reflection of its neighborhood's creative culture — the Savannah, GA, pizzeria has been crowned the best pizza in its state by Food & Wine. Just like its brick and mortar, Vittoria's website has an understated coolness, highlighted by the simple black-and-white colors and rustic typography. Guests can explore the website to learn more about the brand, explore the menu or order a delicious Neopolitan-style pizza.
Serafina
In the early 1990s, two good friends found themselves lost at sea. Without any food, they daydreamed of the perfect pizza and promised that if they survived, they would work together to bring that daydream to life. Nearly 30 years later, Serafina, the product of those daydreams, has 34 locations — including 14 in New York City and 14 outside the U.S. Its website blends storytelling and brand building with beautiful design and revenue-driving features like online ordering, gift cards and catering.
Pasquale Jones
Pasquale Jones is another New York City pizza joint with a ton of critical acclaim and loyal customers. Its website stands out by utilizing video over imagery on its homepage, greeting guests with a montage of staff kneading dough, pouring wine and pulling fresh pizzas from a wood-fired oven. Its colorful logo and fonts, which resemble the iconic neon sign above its patio, help elements like its private events page stand out for the right reasons.
PRODUCT
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Rubirosa Ristorante
Rubirosa is widely known for its warm and casual atmosphere and for turning out some of the best pies in New York’s SoHo neighborhood. Its website reflects those attributes with warm colors, easy navigation and, of course, a surplus of beautiful pizza photography. Alongside delicious food, the brand sells apparel such as t-shirts and hats through its merchandise store, making it easy for loyal fans to rep and support them.
Nonna's Good Life
The first thing guests see on a website (also known as a "hero visual") is a restaurant's most valuable piece of digital real estate. Nonna's Good Life, a three-location pizza concept in Illinois, uses its hero visual to great effect, introducing its two most unique products: the "World's Largest Slice" and the 468-square inch "Stadium Pizza." In an instant, the site leaves no doubt that guests with big appetites are in the right place. The rest of the site is peppered with rewards and promotions to incentivize ordering.
Wilton Pizzeria
After years of driving past the empty building that once housed Wilton Pizzeria, en route to a desk job he hated, an aspiring restaurateur revived the pizza joint in 2015. Its website plays into that history with an old-school aesthetic: black-and-white photos that contrast beautifully against red headers. During COVID lockdowns, it successfully added direct online ordering, and the recent addition of digital restaurant gift cards drove substantial revenue this holiday season.
Emmett's
Emmett Burke opened Emmett’s in the fall of 2013, after recognizing the lack of authentic Chicago-style deep dish in New York City's Greenwich Village. While Emmett’s has a neighborhood feel and old-school spirit, it embraces technology by turning its website into a revenue-driver. This includes gift cards, nationwide shipping and commission-free online ordering that uses optimized design and photography to increase checkouts.
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