Californian Restaurant & Bar Streamlines Events with New Platform
June 17, 2021
Learn how one restaurant switched out a costly and complicated tool to streamline operations and drive revenue.
This BentoBox customer’s restaurant produces high-quality, authentic Cantonese Chinese cuisine and features five separate private event rooms alongside the main dining room, a bar and lounge plus a patio, prime for happy hour and cocktail parties.
The restaurant has historically focused a lot on events but with the COVID-19 pandemic, event bookings dropped significantly. But as restaurants have reopened around the nation, event bookings are increasing by the day. The Director of Marketing and Special Events attests.
“We’re seeing an increase in event bookings well into 2021 and even 2022. So we’re continuing to work on events more and more.”
With increasing demand, their events management tool needed to be reliable, easy to use and financially affordable.
Before Switching BentoBox’s Events Management
Prior to this, the restaurant & bar was using Tripleseat, an events management tool for restaurants, to manage events. Unfortunately, The Director of Marketing and Special Events admits it was overly complicated and spent thousands of dollars a year. One big pain point was that they had to move each event manually through multiple touchpoints, which slowed down timelines, required a more hands-on approach and in a busy environment, where things shifted constantly, it was largely inefficient.
“The platform we were using before got too complicated. Guests were having to create accounts to view proposals. With BentoBox, keeping it simple saves time.”
A Solution to Streamline Events, Drive Revenue and Save Time and Money
As a BentoBox partner, the restaurant already used its website to drive event inquiries to Tripleseat through website forms. With BentoBox’s native Events Management tool, the restaurant could capture new event inquiry leads directly. This solution allowed for website inquiries to be funneled into a simple pipeline to generate proposals, BEOs and even capture payments. This made for a more optimized and easier event-booking experience for both the restaurant and customers.
Ultimately, by switching from Tripleseat to BentoBox, the restaurant & bar could bring its online presence and revenue-driving tools all under one roof. BentoBox became an all-in-one platform to update and manage the website, online ordering and events.
The Results are Clear
After switching to BentoBox’s Event Management tool, the restaurant and bar drove $9,700 in monthly sales through the platform, optimized their event operations which saved four or more hours per week and most importantly saved over $1,100 in annual platform costs — time and money that can be used for other important initiatives in a rapidly changing environment.
“I just wanted to let you know that we've been with BentoBox for less than a year and have been very happy with the support, services, and features. We've had a good experience."
If you’re interested in learning more about streamlining events, saving money and driving revenue with BentoBox’s Events Management tools, get in touch with your Customer Success Manager or sign up for a free demo today.
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