Reports & Guides
Our team is constantly working to talk to restaurant owners and analyze industry trends. Through this work, we have created how-to guides and research reports to help you better run your business and stack up against the competition.
The Ultimate 2023 Restaurant Calendar: Dates, Ideas & Tips
Meet the only guide you’ll need to help plan your 2023 promotional calendar. Celebrating holidays — big and small — builds community around your restaurant and gets new customers through the door. In this e-book, you’ll find:
Ideas for driving revenue on major holidays like the Super Bowl, Valentine’s Day and Fourth of July
25+ examples of successful promotions from real restaurants
A calendar of over 50 National Food Days to celebrate
A Beginner’s Guide to Restaurant Branding
A strong brand should precede your restaurant, meaning people know what to expect before they ever sit down at a table or place an order online. Your restaurant name, logo, color palette, website, menu, and merchandise are just a few places where branding comes into play.
25 Creative Instagram Ideas for Restaurants
No amount of tactics, hacks, or best practices can overcome mediocre Instagram content.
To help with this, we’ve curated 25 great examples of restaurant Instagram content and packaged them for easy reading and brainstorming. If you download the report, you'll get all of the following:
25 Instagram content ideas from successful restaurant accounts
Expert analysis of why each content idea works
Suggestions for how to apply each idea to your Instagram strategy
A Guide to Restaurant Menu Design & Copywriting
A menu is one of the first branded materials diners will interact with — so make it count. Putting effort into the visual design and copywriting of your menu can pique a guest’s interest, solidify your restaurant identity and drive more revenue. In this e-book, you'll find:
Detailed tips for visual menu design.
Specific suggestions on menu copywriting.
Real menu examples from BentoBox customers.
How to Open a Restaurant
In our 33-page guide to new restaurant openings, you'll learn how to develop a business plan, source capital, secure permits, build a menu, hire staff, and spread the word in your community. Follow these steps and you'll be opening the doors to hungry customers in no time.
12 Essential Elements of a Restaurant Website
Whether you're launching a new restaurant website or updating an old one, you'll need the latest features and best practices to drive revenue. Read our latest guide, the 12 essential elements of a restaurant website, to stay one step ahead of the competition.
20 Inspiring Restaurant Website Designs [E-Book]
It’s one thing to read about the power of a website. It’s another thing to see that power in action. To provide inspiration for your own digital storefront, we have curated 20 of the best restaurant website designs on the internet, all of which are powered by BentoBox. Examples range from Gramercy Tavern in New York to Damian in Los Angeles, with plenty of locations in between. Scroll through to learn what makes these websites so successful.
The New Front of House
Until recently, many restaurants could get away with neglecting their digital presence. But times have changed — and so has diner behavior. To many modern diners, a poorly designed website means a brand they don’t trust, and a clunky online ordering platform is similar to an unreliable server. For these diners, digital channels like websites are extensions of the traditional front-of-house experience.
The State of the Restaurant Workforce
Last year, 3 in 4 restaurant owners called hiring and keeping employees their biggest business challenge. We combed through the latest data, insights, and perspectives to learn how the worker shortage will evolve in 2022 — and how restaurant owners can navigate it.